Strategies For Social Media Marketing Which Work For UAE Brands
In a fast-moving digital world, social media marketing is a key pillar for all businesses looking to succeed inside the UAE. Great social media penetration throughout the Emirates and a technically advanced population gives brands a unique opportunity to bond with audiences, on platforms, they take for granted. But how can UAE brands make the most of social media? Let’s take an effective look at how to place your business on the map.
Which Social Networking Sites to Target in UAE
The UAE has a very high internet penetration rate and so maintains enormous levels of social media use globally. But not every social site is the same, To achieve success on social media, you have to concentrate on the social platform where your users are spending their time.
Instagram:
Instagram is the King of social media in the UAE, particularly amongst millennials and Gen Z. Its visual based nature is ideal for telling stories about brands, products, and services. Add in Instagram Reels and Stories, and you have innovative ways to reach masses, and have them keep coming back for more.
Facebook:
While Instagram may appeal more to younger audiences, Facebook is very popular with older generations and in professional environments. It is also a great platform to run targeted ad campaigns and groups for building communities.
LinkedIn:
If you are a B2B business or offering professional services you simply cannot ignore LinkedIn. The UAE economy is based on a professional relationship-based culture, and LinkedIn is the best way to demonstrate thought leadership, build business networks, and share industry news.
TikTok:
TikTok is increasing in popularity in the UAE, particularly with younger audiences. If your company is in a position to create funny, entertaining, and sharable content this is the platform for you.
Twitter:
Twitter is effective way to for live tweeting, engagement, customer service support, and trending topics, so it is frequently used by UAE influencers, media, and government agencies.
Choose the most appropriate platform based on your audience and business objectives. A trustworthy SMM agency from Dubai will provide advice on the needs of your audience and will take you to the best one.
How Instagram Reels Benefits UAE Brands
Instagram’s new short video feature Instagram Reels quickly became the favourite among UAE brand marketers, and it is easy to see why. Through its short video format businesses can use their imagination as they hop on ride-alongs with the hottest trending things that catch the attention of UAE audiences. Instagram Reels have quickly become the familiar and loved feature of UAE brands, and it is not hard to see why. With short video content, businesses can unleash their creativity as they deliver the most trending items in the UAE audience attention.
Below are the reasons why Instagram Reels can be as a game changer for UAE brands:
Increased Visibility:
Instagram gives priority to Reels over other forms of content so your content will reach more new people.For UAE businesses, Instagram is a valuable platform to gain potential customers that haven’t yet followed your account.
Cultural Relevance:
The UAE audience connects with all content that is culturally relevant to their way of life. Reels are a perfect way to show your followers all the happenings behind the scenes, product demo’s and tips that add value to their lives. Whether it be celebrations during the Grand celebrations of Ramadan, National Day festivities, or actions aligned with Emirati culture and customs, Reels can provide that opportunity to connect with your audience on a more authentic level.
Increased Engagement:
Short compelling videos drive engagement. Using Reels to show your followers behind the scenes, product demo’s, or tips will add value to their life.
Location-based Content:
Consumers in the UAE appreciate any localized content to their market. This can be anything from Arabic-language copy; local places of interest; or, anything that can be themed after what this region of the world tends to align with, and can create an emotional or authentic connection between yourself and your brand.
Companies utilizing Instagram Reels as a way of engaging consumers with social media marketing will likely have growth in interaction and actual relationships with consumers. Don’t forget to consider what a key feature this could be for your company – it’s a real step change.
Best Times to Post on Instagram in the UAE
When it comes to social media marketing, timing is also an important consideration. You want to post at a time when your audience has the ability to view your content, and most importantly, when they are most active on that platform so you have a higher chance of them engaging with the post.
For companies posting in the UAE, the following is general advice to follow for best times to post on Instagram:
Weekdays: Monday – Thursday are typically the best days to post when people are actually “surfing” the web during work break or right after work.
Morning Times: 7 AM – 9 AM is where people are just having a quick glance at their phones when they begin their day. This time, a post can catch attention during the morning.
Lunch break: From 12PM to 2 PM when everyone is scrolling through social media over their lunch, is also one of the best times to post.
Evening: From 7PM to 10 PM, everyone is unwinding and scrolling through their feed. This is one of the most active times for Instagram activity in the UAE.
Remember, these could be staggered in order for your audience to see the post. Use tools like Instagram Insights that can be used to observe what times of day your fans are active, and schedule there.
Community Management: Long-term Relationships
Good social media marketing is not about posting content— it’s about relationship-building. Community management leans towards building trust as well as loyalty in your community.
Responding in a timely manner with comments, messages, and mentions, indicates to your audience you value what they have to say. When you explain and/or encourage people to participate in the discussion, address and/or solve problems, and lastly share milestones with your audience, you are building a relationship off-camera.
For brands in the UAE, taking the time to include Arabic answers and demonstrating cultural sensitivities will go a long way to shaping how your audience perceives your brand. Hiring a qualified SMM agency in Dubai will give you a leg up to make sure your community management is effective and culturally sensitive.
Building Awareness and Engaging Audience Of UAE Brands
Social media advertising is an effective method of building awareness and engaging with the audience for UAE brands. Targeting the correct sites, utilising tools like Instagram Reels, broadcasting at the right time, and putting strong emphasis on community management, allows for good campaign development.
Regardless of if you’re new or in the industry, having a good SMM agency in Dubai can continually keep you on track through the rapid changes in social media, and drive your objectives. There has never been a better time to take your brand’s potential to the top with digital creativity ruling right now, especially through social media marketing!